MODRN
Automated marketing systems that make service businesses money: lead capture, follow-up, content, ops. Flat monthly fee, no hourly billing.
gomodrn.comFerndale, Washington
Terence Klein
20+ years in marketing. Now building AI revenue systems for service businesses.
This site is the receipts: what I am building now, and the record of how I got here.
01
The Present
What I am running today.
The Leverage Point
My newsletter on AI leverage for operators. Every issue is one working system, not commentary.
Subscribe belowThe Daily AI Brief
An automated pipeline that reads the AI news every morning, picks the stories that matter, and ships a branded email brief. No hands involved.
gomodrn.com/briefFractional consulting
Marketing leadership without the full-time hire. Strategy, channels, and the AI layer that makes a small team run bigger.
Ways to work together02
Builds and client work
Shipped deliverables. Live links where the work is public, anonymized case studies where it is not.
Live
MODRN Client OS
A done-for-you client operations system: one system of record for hours, tasks, and promises, run by an AI assistant on the client's own Google account.
View the pageMODRN AI Transformation Model
A five-pillar operating framework for putting AI to work across a whole workforce without losing human control.
View the frameworkThe MODRN Diagnosis
A productized 45-minute diagnostic that finds 5 to 10 hours a week of recoverable time, with a written prescription.
View the offer pageLocal Events Calendar
113 Northwest Washington business events from 45 sources, scraped, categorized, and searchable in one view.
Open the calendarCamListGo
An AI app for marketplace sellers: photograph an item and get the category, price suggestion, and listing copy in about 30 seconds.
camlistgo.comLFS Inc.
Corporate site modernization for a Pacific Northwest supplier serving commercial fishing, boating, and outdoor markets since 1967.
lfsinc.comRIDG MTN
An e-commerce brand for customizable stainless steel drinkware, built for individual buyers and corporate branding orders.
ridgmountain.comMODRN
The agency's own site: brand system, offer pages, newsletter, and the SEO and AEO layer, built and run in-house.
gomodrn.comCase studies
Client work · anonymized
Commercial contractor rebrand
Full site mockup plus a SparkToro-based ideal customer profile for a regional commercial contractor: audience data, channel strategy, and the site built to match it.
Internal build
Facebook Ads Agent
An autonomous ad management agent: reads performance through the Insights API, adjusts budgets under a hard spend cap, with a compliance gate before anything publishes.
Lead engine
Website postcard system
Personalized QR postcards backed by generated lead-capture sites, mailed to local service businesses. Every card gets its own trackable page.
Client work · anonymized
Music school social automation
A publishing system for a local music school: the owner fills a content calendar in Google Sheets, n8n sends a 6 AM review email and pushes approved posts to Instagram, Facebook, and YouTube, tracked per platform so a retry never double-posts.
03
For the Record
The career, in evidence. Start to now.
1990s
Thirty years of guitar
Flannel · nine years / PNDub · current
Guitar has been the constant for 30 years. Nine of them were with Flannel, a 90s rock cover band and a regular at Bellingham's Wild Buffalo. The current band is PNDub, a reggae project under a year old that carries three of Flannel's five members forward. Along the way I take every opportunity to help emerging musicians find joy in playing guitar.
What it gave me: proof that practice compounds, and people to share it with.
2000
Western Washington University
B.A. Business/Marketing · Minor in Audio Engineering, Fairhaven College · 2000 to 2004
Four years at Western in Bellingham: a business and marketing degree through the College of Business and Economics, plus an audio engineering minor at Fairhaven College. Strategy, business fundamentals, and production craft in one degree, the base every channel I have run since was built on.
What it gave me: the foundation 20 years of marketing got built on.
2004
A decade at Barlean's
Digital Media Director · Barlean's, Ferndale WA · 2004 to 2014
Fresh out of Western, I built Barlean's digital marketing function from the ground up and ran it for ten years: SEO, SEM, content strategy, e-commerce, social media, and brand development. Along the way I picked up the Social Media Rockstar Award at Social Media Conference NW in 2010 and taught social media marketing at Whatcom Community College from 2011 to 2015.
What it gave me: every digital channel, learned by building it, not inheriting it.
2014
Sales floors and startups
My Non-GMO Box · Priority One · Natural Health International · GuitarGearHouse.com · 2014 to 2018
It started with My Non-GMO Box, my first run at a business of my own. When Washington's GMO-labeling initiative, I-522, failed at the ballot, I built a subscription box that gave consumers what the law would not: clarity about what was in their food. It won Bellingham Pitch Fest in 2015. From there, range: territory sales for Priority One across Washington, Montana, and British Columbia, where I tripled year over year sales. Remote digital marketing for Natural Health International out of San Francisco. Then a second venture, GuitarGearHouse.com, a fully automated drop-ship operation.
What it gave me: carrying a quota, and what it costs to found something.
2019
Thirteen business units at LFS
Marketing Manager · LFS Inc, Bellingham WA · 2019 to 2025
Corporate marketing for a Pacific Northwest supplier serving commercial fishing, boating, and outdoor markets since 1967, with stores in Bellingham, Seattle, and fishing communities across Alaska. Strategy and execution across thirteen business units, including eleven brick-and-mortar retail locations and three e-commerce websites.
What it gave me: running marketing as a portfolio, not a single brand.
2026
MODRN and the AI turn
Founder / Fractional Marketing Executive · MODRN, Bellingham WA · 2026 to present
LFS wrapped in October 2025. The months between were the ramp up, and MODRN launched January 1, 2026: an AI marketing automation company for mid-market agencies and service businesses. I design and deploy AI agent systems, custom skills, and MCP integrations, plus go-to-market for the home services vertical across Whatcom and Skagit counties. The stack has evolved with the field: I built OpenClaw, a multi-agent orchestration platform, ran Hermes Agent, and shipped through Codex and Factory before landing as a Claude Code power user for daily operations. Harness agnostic by practice, opinionated by experience.
What it gave me: twenty years of marketing instinct, finally moving at machine speed.
04
Ways to work together
Three doors. All of them start with a conversation, not a contract.
AI Opportunity Assessment
A fixed-scope look at where AI returns hours and revenue in your business, delivered as a written plan.
Start hereManaged AI
MODRN builds and runs the system: lead capture, follow-up, content, ops. Flat monthly fee.
Via gomodrn.comFractional consulting
Senior marketing leadership, part time. 20+ years of channel experience pointed at your growth.
Talk it through05
Free, take it
The Leverage Point: one working AI system per issue, written for operators.